Tips for creating a new brand
We've concentrated on own-label previously but now need to build our brand.
There must be a better way to get our brand known than just advertising.
We need some professional marketing help to get us on the right tracks.
Awareness of our brand in the marketplace is pretty poor - what should we be doing?
Creating a new brand - tips for success
- Do differentiate your brand
- Do spend time on the name - it will be around for a long time
- Do segment your market and find out what different customers value
- Do plan a marketing strategy - over three years or more
- Do employ a layered marketing approach
- Do be clear how to measure success and set firm objectives
- Do have realistic time-frames
- Don't rely on price as a positioning
- Don't underestimate the cost
Not just words but action too
So often consultants come into a business, advise on what should be done, leave a weighty report on the MD's desk and then disappear leaving the hard bit yet to do - implementation. We like to see a project through from beginning to end in order to make sure the target results materialise. We advise and implement, working closely with your internal staff and management.
Part of the team
We like to establish a close working rapport with clients; we get enthusiastic about their business and often become an integral part of their management team providing a service which really makes a positive difference.
On time and to budget
Our origins here at DHM are in the client sector and we understand the importance of adhering to agreed expenditure budgets and time schedules. We therefore exercise tight control and make sure our clients are kept well informed throughout.
The next step
Our first meeting with you is free, so there is no risk in making that first call to us, finding out how your business will benefit from professional marketing services, and what will be the anticipated cost.
Choosing to use an external marketing supplier is a simple process. Once appointed we will work quickly and efficiently to achieve fast results.
Take advantage of the free preliminary meeting to find out if DHM is right for you and your company.
We also offer a trial period which limits your risk and enables you to assess if DHM has the style and experience that works for you.